How to Make Business Cards Like a Pro
Business cards remain an essential tool in networking and professional communication, even in today’s digital age. A well-designed business card is still an indispensable tool for making lasting...
View ArticleIntroducing the BlogPaws Best Award Winners at SuperZoo 2023
As pet parents and small business owners, we all know how incredible and exciting the pet industry is. New and innovative ideas inspire us as they come to market, brands regularly update and improve...
View ArticleBeginners Guide to Using Google Search Console for Keyword Research and SEO
In the world of content marketing, few things get as much attention (both good and bad) as search engine optimization. While most bloggers and small business owners recognize the value of optimizing...
View ArticleCracking the Code: YouTube SEO Tips Every Creator Should Know
We often talk about the importance of Search Engine Optimization (SEO) to help your blog content reach your target audience. But blogging isn’t the only part of your marketing plan that should...
View ArticleHow to Set Yourself Up for Inbound Marketing Success in 2024
In the ever-changing world of digital marketing, many phrases and buzzwords exist. It can be challenging to decide where to focus your attention to set your business up for online success. While there...
View ArticleAll About Google’s New Email Sender Guidelines For 2024
In October 2023, Google announced new email sender guidelines for bulk senders to Gmail accounts. They call these “Email Sender Guidelines,” and while Google titles them “guidelines,” they make it...
View ArticleDemystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience,...
In the ever-evolving landscape of search engine optimization (SEO), understanding algorithms and ranking factors continues to be an important part of ensuring you are doing as much as you can for your...
View ArticleLetter to the BlogPaws Community: Trade Shows and Our Role as Creators
To our talented BlogPaws Community, We tried this format once before intending to possibly do more of these. Then, it was sidelined with so many exciting changes and updates to BlogPaws, as a whole,...
View ArticleThings to Consider When Rebranding a Small Business
Have you ever considered refreshing your brand? It could be something as simple as updating your packaging or logo, or it could be a bigger change, like changing your brand colors or your product’s...
View ArticlePushing Pet Industry Innovation: BlogPaws Best Award Winners at Global Pet...
The pet industry is often referred to as an industry built on passion. That passion drives innovation through not only exciting new product launches, but also through the introduction of new pet...
View ArticleTips To Share Your Brand Story On Your About Page
Storytelling on your About Page is important for everyone – brand and people alike. As someone who has coached hundreds of speakers, leaders, and brands on their stories, I’m often asked what the...
View ArticleLevel Up Your Content Marketing with AI for SEO
Are you struggling to create SEO-friendly content that ranks high in search results for your small pet business? You’re not alone! Between the recent updates (and upsets) relating to Google as a search...
View ArticleGoogle Search Documents Leak – What Does This Mean for You?
The recent leak of Google’s internal search documentation has been all the buzz in the marketing world recently. Content creators and small business owners are scrambling to understand what this means...
View ArticleWhy You Need An Author Byline on Every Blog Post
The practice of journalists attributing their names with a short biography to articles through author bylines emerged nearly a century ago. Prior to the 1900s, anonymous articles were not unusual, and...
View ArticleUnderstanding the Importance of Link Building for SEO
You’ve poured your heart into creating informative, engaging content to help and empower pet parents with your knowledge and experience in the pet space. But with more than 2.5 billion blog posts...
View ArticleHow to Pitch Collaborations as a Pet Influencer
When it comes to successfully pitching a brand with which you want to collaborate, it’s easy to feel overwhelmed by where to start. We often hear questions like, “What do I say to catch X brand’s...
View ArticleCelebrating Passion in the Pet Industry: SuperZoo 2024 BlogPaws Best Award...
A good story goes a long way, but a good story supported by passion and the drive to improve the lives of pets everywhere becomes a great story. As pet industry experts, we at BlogPaws are ready and...
View ArticleHow to Build Long-Term Brand Relationships as a Blogger or Long-Form Content...
Working with brands in your industry to create sponsored content is a popular way to monetize your content as a pet blogger or content creator. However, the process of identifying potential...
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